Coco & Eve

A sensorial product launch exploring how product performance can be made visible. Texture, gloss, and movement became the core visual language, expressed across diverse hair types to reflect both function and inclusivity. The approach balanced playfulness with polish, using light, colour, and composition to create imagery that felt immediate, tactile, and desirable. The result translated into strong pre-launch momentum, generating a 47,000-person waitlist ahead of release.